One of the things they forgot to tell me about starting a blog is that, in order to be successful, you have to be consistent. I like to write after work, on my own time; I’m sure my boss appreciates that. For the last week that I’ve been M.I.A. I’ve seriously been focusing on my health. I’m committed to losing weight. I think it will help me personally and professionally. I’ve been eating right and exercising. I got myself a personal trainer and a nutritionist. Then, just yesterday, I started the Daniel Fast. Essentially it’s 21 day vegan diet, but you spend more time in prayer and reading the bible.
In the midst of all this, I was also introduced to Game of Thrones (from hereon out, will be referred to as “GoT”). I’ve blown through 3 seasons in a week! Because I’ve been at the gym or watching GoT my apartment is a mess and I haven’t wanted to write. I couldn’t even get to my computer chair until I put the clean clothes away. I did laundry last week. So I guess you could say I’ve been productively lazy.
I just wanted to share a fun story real quick… Yes, it pertains to sales. And usually you get the “TL;DR” version at the end, but I’ll give it to you first, in case you want to go research the Daniel Fast or go watch GoT now. So, here we go…
TL;DR–> subtly introduce the idea of a sale right after your group already purchased something.
This past Saturday we had a Tampa Bay Storm game (for those of you who don’t know what that is, its Arena Football,) and I sold a group to a guy (we’ll call him Eddie). Eddie works for a prominent computer company and has been doing groups with me for both the Lightning and the Storm for the past three seasons. We have a great working relationship. The kind where I know not to call him at 2:00 PM on a Monday because he has his weekly sales meetings. So I shot Eddie an email. [paraphrased]:
Sorry I missed you at the game on Saturday, I was tied up with some Girl Scout mom drama. 😉 I hope you had a great time! I’ve been pretty busy with Lightning groups already, if you want, I can send you the schedule and pricing as soon as I get it.
I REALLY should have gone to see Eddie’s group on Saturday, but stuff happens. When stuff happens, it is imparative that you explain why you didn’t show up without making it sound like an excuse. Your clients deserve that if you want to sell to them again or ask the group leader for referrals.
Like I said before, Eddie and I have been working together for a few years, so he gets it. You might also be wondering, “why didn’t you just call Eddie?” Because I know my clients, I know which ones are more receptive to phone calls and which ones would prefer an email. Eddie is an emailer.
Within 10 minutes of me sending that email, Eddie replied”
Thanks for getting us set up! And we had a great time. Yes, perfect timing– interested in pricing for the December Caps [Capitals] game. Planning for 40, either the outdoor deck or maybe a suite if not too astronomical. 🙂
Thanks again, Kate… I’m sure you handled the GS mama drama just fine. Thanks and standing by.
Not only did he guarantee me another sale, and a large one at that, he gets me, and he gets my job.
I think I just realized I have a new favorite client.