its a mess…

One of the things they forgot to tell me about starting a blog is that, in order to be successful, you have to be consistent.  I like to write after work, on my own time; I’m sure my boss appreciates that.  For the last week that I’ve been M.I.A. I’ve seriously been focusing on my health.  I’m committed to losing weight.  I think it will help me personally and professionally.  I’ve been eating right and exercising.  I got myself a personal trainer and a nutritionist.  Then, just yesterday, I started the Daniel Fast.  Essentially it’s 21 day vegan diet, but you spend more time in prayer and reading the bible.

In the midst of all this, I was also introduced to Game of Thrones (from hereon out, will be referred to as “GoT”).  I’ve blown through 3 seasons in a week!  Because I’ve been at the gym or watching GoT my apartment is a mess and I haven’t wanted to write.  I couldn’t even get to my computer chair until I put the clean clothes away.  I did laundry last week.  So I guess you could say I’ve been productively lazy.

I just wanted to share a fun story real quick…  Yes, it pertains to sales.  And usually you get the “TL;DR” version at the end, but I’ll give it to you first, in case you want to go research the Daniel Fast or go watch GoT now.  So, here we go…

TL;DR–> subtly introduce the idea of a sale right after your group already purchased something.

This past Saturday we had a Tampa Bay Storm game (for those of you who don’t know what that is, its Arena Football,) and I sold a group to a guy (we’ll call him Eddie).  Eddie works for a prominent computer company and has been doing groups with me for both the Lightning and the Storm for the past three seasons.  We have a great working relationship.  The kind where I know not to call him at 2:00 PM on a Monday because he has his weekly sales meetings.  So I shot Eddie an email.  [paraphrased]:

Hi Eddie-
Sorry I missed you at the game on Saturday, I was tied up with some Girl Scout mom drama. 😉  I hope you had a great time!  I’ve been pretty busy with Lightning groups already, if you want, I can send you the schedule and pricing as soon as I get it.


I REALLY should have gone to see Eddie’s group on Saturday, but stuff happens.  When stuff happens, it is imparative that you explain why you didn’t show up without making it sound like an excuse.  Your clients deserve that if you want to sell to them again or ask the group leader for referrals.

Like I said before, Eddie and I have been working together for a few years, so he gets it.  You might also be wondering, “why didn’t you just call Eddie?”  Because I know my clients, I know which ones are more receptive to phone calls and which ones would prefer an email.  Eddie is an emailer.

Within 10 minutes of me sending that email, Eddie replied”

Hi Kate,

Thanks for getting us set up! And we had a great time.  Yes, perfect timing– interested in pricing for the December Caps [Capitals] game.  Planning for 40, either the outdoor deck or maybe a suite if not too astronomical.  🙂

Thanks again, Kate… I’m sure you handled the GS mama drama just fine.  Thanks and standing by.



Not only did he guarantee me another sale, and a large one at that, he gets me, and he gets my job.

I think I just realized I have a new favorite client.


Monthly Makeup Subscription Boxes


Now I have always loved the boxes you get send once a month with lots of little surprises in them. I just signed up today for Glossybox and can’t really review it yet since I haven’t received one yet, but would love to hear anyone’s feedback on it. All of the big named boxes like Birchbox and Ipsy sadly don’t send to Canada, but Topbox is the one I have received for a year now. I just ran out of my yearly subscription and would love to renew it, even though you have to get on a waiting list. It isn’t the most well known company, but has great products sent to me every month. Companies like Eyeko, Benefit and Vichy are just the start of these great products. This box is about $10 a month and I have received over $40 in a box before! You normally get a range…

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I will be celebrating my three year anniversary with the Tampa Bay Lightning in September.  Yesterday, our owner and leadership team held a banquet for employees who have been with the organization for three, five, 10 and 15 years. At the banquet our head of human resources shared some shocking statistics with us.  For the employees that have been with the team for three years, we’ve worked under one ownership team, hosted over 1,000 events and greeted 3 million guests.

I honestly can’t remember how many events and guests the rest of the tenures had experienced because those numbers were so unbelievable to me that I sat there and reminisced about people I’ve encountered.  I thought back to Jack & Rita, my very first couple I sold a group to.  They were Canadians coming down for the winter and stayed at a senior resort.  They brought 30 people to the home opener after the work stoppage in the 12-13 season.  I thought back to Stephen, the college senior who purchased a season ticket plan with me, (he’s now a graduate and working in law enforcement).  I remembered the first time I sold a group party area when a group didn’t like the food we served them.  I remembered the time I had two clients with the same name who bought tickets to two games a week a part from each other and I sent the wrong tickets to the wrong client.  I remembered just this past season when I organized and executed the most successful Hockey N Heels ladies night out.  Ever.  I’m not being biased.  I did a post event survey and this is what people had to say.

My point is, three years might not seem like a long time, but when you’re putting in 60, sometimes 80 hours into your work each week, you better love what you do.  Don’t get me wrong, there’s times I’ve cried and times I’ve wanted to throw in the towel and times I’ve wanted to say “I can’t do this anymore.  I quit.”  E V E R Y O N E goes through this.  And when I get to feeling this way, I think back to my freshman year at Mount Union and Dr. Thoma and Dr. Kadlecek would always tell us “If you want to work long hours and get low pay, this is the job for you.”  I knew what I was getting myself into.  I knew this wasn’t going to be easy.  But most of the time, it’s a pretty great deal.

When you work in sales for a sports team you receive a salary and you get commission from all your sales.  Some teams commission structures are greater than others, and some vary depending on which team you are on inside the organization.  Most sports franchises have a sales structure that looks like this:

1.) Inside Sales (Entry level, you get this job right out of college.  This is your “foot in the door”)
2.) Group Sales (focuses on selling group ticket packages to companies.  A step above inside sales.  If you prove yourself in IS, you can move up to groups or one of the following teams.)
3.) Client Services/Retention (focuses on retaining season ticket members season after season)
4.) Corporate Sales/Business Development (focuses on selling season tickets and premium inventory to businesses)

Each team receives a different pay and different commission structure with the Lightning.  But what I LOVE about working in sales, is you can earn as much as you want.  The sales reps who hustle their asses off are the ones who see results (i.e. M O N E YYYYY) and are the ones who sit at the top of the sales trackers.

So here I am… three years under my belt… about to start my fourth season… it’s time to decide what’s next, or is there even a ‘next?’


Hi there! This is my very first blog post ever! Many of my friends and co-workers have told me I should start a blog and share my experiences over the past few years of working in ticket sales for sports teams. It’s amazing how much you learn and accomplish in just four years of working in “the real world” after graduating from college. I’m one of the lucky few who got a job right out of college and proved myself early. Through this platform, my goal is to provide insight to those of you looking to enter the Sports Industry. Whether you’re not happy at your current position, looking to make an industry change, in college about to graduate, recent graduate or just a fan of the game; I’m here to share my experiences and answer any questions you have about working in sports, being a female in a male dominated industry (and no, I don’t look at it as a disadvantage!) Here’s to the future!